AI

AI that fits
the way you
actually work.

Whether that means AI features inside a platform we already run for you, inside your own website or system, or working across the tools and data you have - we build it, integrate it, and stand behind it.

Not new to this

Thirty years of the work
AI is now built on.

AI has been the shiny new thing for two years. It's been the day job for us for a lot longer than that. Three areas of proven, boring depth that matter:

01 · FOUNDATIONS

Neural networks

We were building with neural networks when they were an academic curiosity, not a product category. The maths behind today's AI isn't new to us.

02 · INTEGRATION

Systems integration

AI is only useful if it can reach your data. We've spent decades gathering diverse information from disconnected systems, and connecting AI to your data is the same job with a new front end.

03 · DELIVERY

Complex projects, shipped

A track record of delivering complex, mission-critical software for organisations that can't afford a project to fail. We approach AI work the same way: carefully, on time, and to a spec.

Four ways to work with us

AI, four ways.

Most conversations start in one of these four places. We often end up doing more than one - but this is a good way to think about where you'd start.

01 · MOST COMMON

In your website
or platform

We build AI features into systems you own

You already have a website, an intranet, or a bespoke system. We design and build AI features into it: search that understands intent, drafting tools, summarisation, triage, personalisation. Same codebase, same brand, same accessibility standards.

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02

Across the tools
and data you have

We integrate AI with what you already run

Your CRM, your finance system, your ticketing, your document store. We connect AI to your existing tools so it can work with the data you already have - without you having to move everything to a new platform.

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03

Inside our
platforms

If you already run with us, AI is coming to you

Clients who already run SME Software, Eventerly, CH net, Collaxis or PixCollect get AI features rolled into the platform: membership admin, event copy, enquiry triage, donor and member communications. Nothing to procure separately.

See our platforms
04 · FULL SERVICE

The full
package

Bots, insights, data, oversight, analysis

Chat and voice bots. Data analysis and insights. Integration and pipelines. Human oversight and evaluation. Reporting and governance. When you need someone to take on the whole AI programme, not just deliver a feature.

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Defensible by design

AI you can defend
to a board.

Directors, boards and trustees are asking harder questions than they were a year ago - about data, accessibility, and accountability. We build so that the answers are straightforward.

01 · DATA

Your data stays yours

We don't train models on client data. Ever. Your information passes through AI to produce an answer, and that's where its journey ends - it isn't retained, isn't used to train someone else's model, and isn't shared.

02 · ACCESSIBILITY

Reviewed by Purple Checked

Every AI interface we ship is reviewed by our sister brand Purple Checked against WCAG standards. AI is only useful if everyone who needs it can actually use it.

03 · OVERSIGHT

A human is always in the loop

AI drafts, suggests, and speeds things up. Humans decide, approve, and send. Where the stakes are higher - communications to donors, safeguarding, financial decisions - we design the approval step in, not out.

Who we build for

Organisations where
the stakes are real.

Small, medium and large businesses - especially the ones who care about trust, evidence, and not making a mess. Regulated industries. Professional services. Membership organisations and non-profits with real accountability. If you'd rather have AI done properly than done first, we're probably a good fit.

Not sure which
of the four fits?

Most people aren't when they first get in touch. Tell us what you're trying to do and we'll help you work out where to start.